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Secret emotion behind Apple's Vision Pro presentation (analyzed by AI)

Emotional engineering that made Apple's event a hit.

Hello 👋

This is The Copilot - The most interesting AI newsletter.

It’s Wednesday, June 7, and we have eight fascinating topics to cover.

😅 AI Fear & Greed Index

🍎 Apple Presentation AI Emotion Analysis

🙌 Fun Fact - Global AI Patents Leader

👩‍💻 Special Prompt - Restaurant Menu Healthy Choices 🍜

⚡️ Make Money with AI - Product Idea

👏 Not-To-Miss - AI Research, Products, News

🎨 MidJourney Image of The Week

🌶️ Spicy AI Tweets

😅 AI Fear & Greed Index around June 7, 2023

Your weekly barometer1 of global sentiment towards AI, capturing our hopes and fears on a scale from 0 (all dread) to 100 (pure gold rush).

🙂 The Apple Way - Apple's practical approach to A.I.: No bragging, just features (CNBC, June 5, 2023)

1 This index is created by analyzing hundreds of content pieces using natural language processing.

🍎 Apple’s Presentation Emotion Analysis Using AI

Apple, as usual, made a splash with their latest gadget, the mixed reality headset they're calling "Vision Pro."

Intrigued by Apple’s event, I ran the presentation transcript through my custom-tuned GPT model to figure out the emotions they were trying to stir up.

The custom model uses Plutchik’s Wheel of Emotions, which is a well-regarded emotion framework created by psychologist Robert Plutchik.

The framework suggests we've got eight core emotions: joy, trust, fear, surprise, sadness, disgust, anger, and anticipation.

Apple's main aim, it turns out, was to bring out joy.

👉 And not just bring out joy, but score really high on it!

Nice move, Apple 👏

After that came anticipation, trust, and a touch of surprise.

And the negative emotions like sadness, disgust, anger, and fear?

Completely absent. The model returned a big fat zero.

Apple really knows how to craft a presentation.

👇 Here are some of the key sentences and emotions tied to them.

Joy: 85

Word choices: Augments, Freedom, Imagine, Magical, Extraordinary, Perfect, Ultimate, Transforms.

  •  “…with Vision Pro, you're no longer limited by a display”

  • "Apple Vision Pro allows us the freedom to imagine an experience unlike anything we've created before"

  • "and apps can expand fully into your space"

  • "Apple Vision Pro will change the way we communicate, collaborate, work, and enjoy entertainment."

Anticipation: 80

Word choices: Journey, Beginning, Introduce, Transforms, Change.

  • "This marks the beginning of a journey that will bring a new dimension to powerful personal technology"

  • "The spatial experiences of Vision Pro seamlessly blend a digital and physical worlds transforming what's possible"

  • "Apple Vision Pro will change the way we communicate, collaborate, work, and enjoy entertainment".

Trust: 70

Word choices: Apple, Familiar, Seamlessly, Sync, Intuitive, Reliable.

  • "It's the first Apple product you looked through and not at."

  • "…and iPhone introduced us to mobile Computing. Apple Vision Pro will introduce us to spatial computing"

  • "…every major Apple platform was driven by an Innovative new input model"

  • "Apple Vision Pro is always in sync with your iPhone, iPad, and Mac"

Surprise: 60

Word choices: First, Extraordinary, Incredible, Unlike anything.

  • "for the first time, we've designed a fully three-dimensional interface"

  • "there's something truly extraordinary about seeing your favorite apps and experiences right there in the room with you"

🙌 Fun Fact

According to LexisNexis, the company with the most AI patents worldwide is Tencent (9600+). Tencent is the parent company of WeChat.

The US company with the most AI patents is Microsoft (5800+)

Source: Statista

👩‍💻 Special Prompt - Restaurant Menu Healthy Choices 🍜

Picture this: You are sitting in your favorite restaurant, the kind that gives you a head-scratchingly tough time picking a dish because EVERYTHING looks oh-so-good.

Suddenly you're struck by the all-too-familiar health-conscious angel on your shoulder, reminding you to make a wise choice for your waistline. But there's a hitch - no calorie count on the menu!

🤯 Here's the exciting part.

You copy that tempting menu text (no matter how unstructured it is) and ask our smart pal, ChatGPT, to lend a hand.

Our prompt today uses ChatGPT’s brainy skills to examine each dish's name and description and magically cooks up the approximate calorie count.

Imagine that - a menu with a calorie count tailor-made for you!

But wait, there's more! 🚀

You know how we all have that one heart-healthy dish that we love?

Well, our prompt can go one step further.

By adding another column to your personalized menu, our prompt dishes out a glowing green heart emoji 💚 next to options that are not just delish but also kind to your ticker!

A feast for your taste buds, a treat for your heart, and no more guessing games about the calories - isn't that a food lover's dream come true?

Bon Appétit, my friends! 🍽️ 🌟

The Prompt

Act as a world class chef. I will give you unformatted restaurant menu text.
You will give me back a table with the following:
Name of the Dish, Price, Estimated Calories, Confidence in Calorie Estimation (Percent 0 - 100%), Heart Healthy

Name of the dish and Price are part of the menu. 
You will come up with estimated calories. Use the dish's description to accurately estimate the calories in the dish. 
You will also put a 💚 in the Heart Healhty cell for the dish which is considered very healthy

Below is the menu:
"""

<Menu text>

"""

A few things to note:

  1. If the menu is too long, you can paste parts of the menu.

  2. OpenAI says it is a best practice to provide input in 3 double-quotes - “““<data>“““</data>

  3. Provide clear instructions. We list column-by-column what information we want ChatGPT to return.

  4. For this prompt, I used ChatGPT 4.

  5. Consider this prompt as a copilot to help with analysis and not to do the analysis.

Below is the menu text I used from BOQUERIA SOHO.

ACEITUNAS5
Selection of marinated olives from Spain
PAN CON TOMATE8
Toasted bread rubbed with tomato, garlic, olive oil
PIMIENTOS DE PADRÓN9
Blistered Shishito peppers, coarse sea salt
DÁTILES CON BEICON10
Bacon-wrapped dates stuffed with almonds and Valdeón blue cheese
CROQUETAS DE SETAS9
Creamy mushroom croquettes, truffle allioli
CROQUETAS DE JAMÓN9
Creamy Jamón croquettes, quince purée
TORTILLA ESPAÑOLA10
Traditional Spanish frittata of eggs, confit potatoes, onions
PATATAS BRAVAS13
Crispy potatoes, salsa brava, pimentón, garlic allioli
ESCALIVADA15 (Add Boquerones ~ 6)
Fire-roasted eggplant, red pepper, onion, labne yogurt, fresh herbs, olive oil, served with focaccia
ESPÁRRAGOS CON ROMESCO13
Grilled asparagus, hazelnut romesco allioli, hazelnuts, lemon zest, Manchego cheese
BRÓCOLI CON AJO BLANCO14
Roasted broccoli, Marcona almond ajo blanco, sumac, raisins, mint
PINTXOS MORUNOS16
Seared lamb skewers, pickled shallots, salsa verde
ALBÓNDIGAS17
Beef and pork meatballs, tomato sauce, sheep’s milk cheese, chives
GAMBAS AL AJILLO19
Shrimp, garlic, brandy, lobster reduction, Guindilla pepper in olive oil
PULPO A LA PLANCHA21
Seared octopus, Manzanilla olivada, olive oil crushed potatoes
BACALAO A LA PLANCHA28
Seared cod, calamari, squid ink sauce, peas, leeks, calabrian chiles
JAMÓN SERRANO14
Serrano ham, aged 18 months
JAMÓN IBÉRICO DE BELLOTA34
Hand-carved, acorn-fed Ibérico ham, aged for 36 months
TABLA DE QUESOS25
Manchego, Caña de Cabra, and aged Mahón, served with olives and pan con tomate
TABLA DE EMBUTIDOS27
Jamón Serrano, Salchichón Ibérico, and Chorizo Ibérico, served with olives and pan con tomate
TABLA DE QUESOS Y EMBUTIDOS36
Manchego, Caña de Cabra, Jamón Serrano, Chorizo Ibérico, served with olives and pan con tomate
PAELLA
FIDEUÁ NEGRA19
Toasted noodle paella, squid ink, scallops, fava beans, peas, garlic allioli
PAELLA DE MARISCOS29 sm / 49 med
Bomba rice, monkfish, sepia, squid, shrimp, clams, mussels, saffron, salsa verde
CARNE A LA PARRILLA34
Hanger steak, black garlic almond romesco, lime crema, charred onions, asparagus
POLLO RUSTIDOhalf 24 whole 44
Catalan-style roasted chicken, lemon, herbs, salsa verde
IBÉRICO CON SALBITXADA49
Ibérico Pork, Marcona almond Salbitxada, sherry vinegar fried egg. This premium pork is seared and served medium-rare.

⚡️ Make Money with AI - Product Idea

Today, I have an extraordinary idea that could potentially change the way we think about a long-standing tradition – bedtime stories.

Bedtime stories have long been a staple in many households, a cherished nightly ritual that does more than usher little ones to sleep.

Over 30% of parents indulge in this intimate activity with their children every night.

And parents say reading kids bedtime stories is their favorite part of their day.

Experts suggest that reading for 15 - 20 minutes daily is pivotal for a child's cognitive and emotional development.

But here's the thing – while the tradition is timeless, the medium and content can certainly do with a touch of innovation.

That's where the idea comes in: "Dreamy Tales," a service that uses ChatGPT, an AI language model, to generate fresh, captivating bedtime stories for kids, delivered to parents daily.

At first glance, the MVP could be as simple as emailing the stories to the parents.

💰 With a nominal subscription fee - let's say $10 per month - parents get access to 30 brand-new tales every month.

It's an easy lift to create the product and an accessible cost for parents seeking quality content for their children.

🔥 But what makes this idea truly exceptional is the scalability and room for customization.

Once the audience grows and we establish a solid subscriber base, we can expand the service into an app. Parents can then provide details about their kids, helping to customize stories that resonate personally with each child.

👉 Imagine a kid being the superhero in their own bedtime story!

Additionally, we can incorporate illustrations into our stories. Services like Midjourney could be leveraged to create visually appealing images to bring the AI-crafted tales to life.

So, there you have it - a low-entry-barrier business idea with immense potential for scalability and profit.

👏 A perfect blend of tradition and technology, with a clear value proposition for a sizable, recurring customer base.

🙌 Quick request

This newsletter took me 12+ hours to create. If you found this helpful, I’d love for you to share it with a friend.

👏 Not-To-Miss: AI Research, Products, News

  • Robot 'Chef' Learns to Recreate Recipes from Watching Food Videos (Read)

  • Why AI Will Save the World by Marc Andreessen (Read)

  • Citadel’s Ken Griffin says the A.I. community is making a mistake by creating so much hype (Read)

  • Researchers from Stanford, UC Berkeley, and Adobe Research have Developed a New AI Model that can Realistically Insert Specific Humans into Different Scenes (Read)

  • Georgia Tech Researchers Introduce Mixboard: A Revolutionary AI App Making Musical Mashups a Reality (Read)

  • Google DeepMind Unveils AI System to Discover Faster Algorithms (Read)

  • ‘Not just a fad’: Firm launches fund designed to capitalize on A.I. boom (Read)

  • Tim Cook uses ChatGPT and says Apple is looking at it closely (Read)

🎨 Human + AI Co-Created This :)

A human created the prompt. AI did the painting. 🤝

Prompt

A breathtaking and dynamic portrait of majestic Dalmation, captured in it's prime as it races through a shallow, crystal clear river. The powerful canine is expertly photographed mid stride, showcasing it's muscular physique, detemination, and grace. The scene is expertly composed using a Nikon D850 DSLR camera, paired with Nikkor 70 - 200mm f/ 2. 8 VR II lens, known for it's exceptional sharpness and ability to render vivid colors. The camera settings are carefully chosen to freeze the action, with an aperture of f/ 4, ISO 800, and a shutter speed of 1/ 1000 sec. The background is a lush, verdant forest, softly blurred by the shallow depth of field, which places emphasis on the striking DALMATION. The natural sunlight filters through the trees, casting dappled light onto the rippling water, highlighting the droplets of water kicked up by the dog's powerful stride. This stunning, high resolution portrait captures the spirit and beauty of the Dalmation, immortalizing the moment in a captivating work of photographic art. --ar 4:5 --q 2 --v 5.1 --style raw

🌶️ Spicy AI Tweet

That’s it for this week. See you next week with another issue of The Copilot.

Cheers,
Salil